WhoWorks.At is a Chrome extension that let's you discover your connections while you browse the web.


It was Saturday, April 17th 2011, late at night and I get a call from John Britton. He was super pumped about this awesome idea he just had called WhoWorks.At. He tells me all about this idea and I loved it. It is simple and people can actually use it. He then asked me if I would be willing to quickly make him a logo for the landing page he was building. I asked him what he wanted and he said: "oh, I have it sketched out on a napkin". I told him to send it over and I will see what I can do.

I get an email a few minutes later at 1:10am with image of his sketch and a short note from him "Looks like an @ symbol, but with a W, slightly tilted to vaguely resemble the filament of a light bulb".

Rough sketch
Finial design

By 1:45am I replied to him with a finished logo just as he requested. I got an immediate response back from John "Dude, this is absolutely perfect. Thanks so much, I love it."

And this is how the WhoWorks.At logo was born. It is not the most elaborate logo, nor did we spend that much time on it. Sometimes you just know what you want and more often than not simple is just better. Just another night in the startup world.


A few days later I designed the landing page.

Finial design



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If you have a digital or physical product idea in mind or you need some advice about design or user experience, feel free to reach out. I look forward to chatting soon.